Friday, November 23, 2007

Fair kleidet...

"Like most of us, I had no idea what kind of effect the textile industry has on the environment. I had heard a story or two about mistreated workers in sewing factories, but had never been able to grasp the amount of violations against human rights and our earth that are committed in the name of vanity and profit.

-Of course I want beautiful clothes... but at what price? I don't believe many people would enjoy their clothing the same way if they got to follow its path from seed to sale.

... it was a few years ago when I first started using only organic materials and opened Ekovaruhuset in Stockholm.

We all want to change the picture of Organic and Fair Trade, from wholesome and beige to luxurious, sexy and fabulous.

At Ekovaruhuset all the clothes you will find are made the natural way, using all organic materials. This means the fibers that the fabrics are made of have been grown without the use of chemical fertilizers or pesticides and made into fabric, then dyed in facilities that are environmentally responsible."

Johanna Hofring,
Self-elected godmother of the eco-nerds

On the webpage of Ekovaruhuset is also a list of designers that produce fair clohtes: click here


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